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Benchmark Explorer
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Why Timing Matters: CVR Across the Year
Session conversion rate varies dramatically by month — BFCM alone can push CVR 45%+ above the annual average. Benchmarking against full-year averages distorts the picture. Use the Period selector in the analysis tool to compare apples to apples.
Synthetic curve derived from quarterly benchmark modifiers · blended device · $50–$150 AOV · all industries
Funnel Benchmark Reference
Industry-calibrated conversion ranges for each funnel stage. Filter to your segment.
| Industry | AOV Band | Device | Traffic Scale | PV Rate | ATC Rate | Checkout Start | Checkout Complete | Session CVR |
|---|---|---|---|---|---|---|---|---|
| Apparel | < $50 | Mobile | < 10K/mo | 23.1% – 37.7% | 5.0% – 10.5% | 19.7% – 29.0% | 26.9% – 39.2% | 1.0% – 1.8% |
| Apparel | < $50 | Mobile | 10K–50K/mo | 23.1% – 37.7% | 5.0% – 10.5% | 19.7% – 29.0% | 26.9% – 39.2% | 0.9% – 1.6% |
| Apparel | < $50 | Mobile | 50K–250K/mo | 23.1% – 37.7% | 5.0% – 10.5% | 19.7% – 29.0% | 26.9% – 39.2% | 0.8% – 1.4% |
| Apparel | < $50 | Mobile | 250K+/mo | 23.1% – 37.7% | 5.0% – 10.5% | 19.7% – 29.0% | 26.9% – 39.2% | 0.7% – 1.3% |
| Apparel | < $50 | Desktop | < 10K/mo | 26.6% – 43.3% | 6.4% – 13.3% | 22.0% – 32.5% | 30.4% – 44.3% | 1.4% – 2.5% |
| Apparel | < $50 | Desktop | 10K–50K/mo | 26.6% – 43.3% | 6.4% – 13.3% | 22.0% – 32.5% | 30.4% – 44.3% | 1.3% – 2.2% |
| Apparel | < $50 | Desktop | 50K–250K/mo | 26.6% – 43.3% | 6.4% – 13.3% | 22.0% – 32.5% | 30.4% – 44.3% | 1.1% – 2.0% |
| Apparel | < $50 | Desktop | 250K+/mo | 26.6% – 43.3% | 6.4% – 13.3% | 22.0% – 32.5% | 30.4% – 44.3% | 1.0% – 1.8% |
| Apparel | < $50 | Blended | < 10K/mo | 24.3% – 39.7% | 5.5% – 11.5% | 20.5% – 30.3% | 28.1% – 41.0% | 1.1% – 2.0% |
| Apparel | < $50 | Blended | 10K–50K/mo | 24.3% – 39.7% | 5.5% – 11.5% | 20.5% – 30.3% | 28.1% – 41.0% | 1.0% – 1.8% |
| Apparel | < $50 | Blended | 50K–250K/mo | 24.3% – 39.7% | 5.5% – 11.5% | 20.5% – 30.3% | 28.1% – 41.0% | 0.9% – 1.6% |
| Apparel | < $50 | Blended | 250K+/mo | 24.3% – 39.7% | 5.5% – 11.5% | 20.5% – 30.3% | 28.1% – 41.0% | 0.8% – 1.5% |
| Apparel | $50–$150 | Mobile | < 10K/mo | 23.1% – 37.7% | 4.5% – 9.3% | 19.7% – 29.0% | 24.7% – 36.0% | 0.8% – 1.4% |
| Apparel | $50–$150 | Mobile | 10K–50K/mo | 23.1% – 37.7% | 4.5% – 9.3% | 19.7% – 29.0% | 24.7% – 36.0% | 0.7% – 1.2% |
| Apparel | $50–$150 | Mobile | 50K–250K/mo | 23.1% – 37.7% | 4.5% – 9.3% | 19.7% – 29.0% | 24.7% – 36.0% | 0.6% – 1.1% |
| Apparel | $50–$150 | Mobile | 250K+/mo | 23.1% – 37.7% | 4.5% – 9.3% | 19.7% – 29.0% | 24.7% – 36.0% | 0.6% – 1.0% |
| Apparel | $50–$150 | Desktop | < 10K/mo | 26.6% – 43.3% | 5.7% – 11.8% | 22.0% – 32.5% | 27.9% – 40.6% | 1.1% – 1.9% |
| Apparel | $50–$150 | Desktop | 10K–50K/mo | 26.6% – 43.3% | 5.7% – 11.8% | 22.0% – 32.5% | 27.9% – 40.6% | 1.0% – 1.7% |
| Apparel | $50–$150 | Desktop | 50K–250K/mo | 26.6% – 43.3% | 5.7% – 11.8% | 22.0% – 32.5% | 27.9% – 40.6% | 0.9% – 1.6% |
| Apparel | $50–$150 | Desktop | 250K+/mo | 26.6% – 43.3% | 5.7% – 11.8% | 22.0% – 32.5% | 27.9% – 40.6% | 0.8% – 1.4% |
| Apparel | $50–$150 | Blended | < 10K/mo | 24.3% – 39.7% | 4.9% – 10.1% | 20.5% – 30.3% | 25.8% – 37.6% | 0.9% – 1.6% |
| Apparel | $50–$150 | Blended | 10K–50K/mo | 24.3% – 39.7% | 4.9% – 10.1% | 20.5% – 30.3% | 25.8% – 37.6% | 0.8% – 1.4% |
| Apparel | $50–$150 | Blended | 50K–250K/mo | 24.3% – 39.7% | 4.9% – 10.1% | 20.5% – 30.3% | 25.8% – 37.6% | 0.7% – 1.3% |
| Apparel | $50–$150 | Blended | 250K+/mo | 24.3% – 39.7% | 4.9% – 10.1% | 20.5% – 30.3% | 25.8% – 37.6% | 0.6% – 1.1% |
| Apparel | $150–$1K | Mobile | < 10K/mo | 23.1% – 37.7% | 3.3% – 6.9% | 19.7% – 29.0% | 22.7% – 33.1% | 0.4% – 0.7% |
| Apparel | $150–$1K | Mobile | 10K–50K/mo | 23.1% – 37.7% | 3.3% – 6.9% | 19.7% – 29.0% | 22.7% – 33.1% | 0.4% – 0.7% |
| Apparel | $150–$1K | Mobile | 50K–250K/mo | 23.1% – 37.7% | 3.3% – 6.9% | 19.7% – 29.0% | 22.7% – 33.1% | 0.3% – 0.6% |
| Apparel | $150–$1K | Mobile | 250K+/mo | 23.1% – 37.7% | 3.3% – 6.9% | 19.7% – 29.0% | 22.7% – 33.1% | 0.3% – 0.5% |
| Apparel | $150–$1K | Desktop | < 10K/mo | 26.6% – 43.3% | 4.3% – 8.8% | 22.0% – 32.5% | 25.7% – 37.4% | 0.6% – 1.0% |
| Apparel | $150–$1K | Desktop | 10K–50K/mo | 26.6% – 43.3% | 4.3% – 8.8% | 22.0% – 32.5% | 25.7% – 37.4% | 0.5% – 0.9% |
| Apparel | $150–$1K | Desktop | 50K–250K/mo | 26.6% – 43.3% | 4.3% – 8.8% | 22.0% – 32.5% | 25.7% – 37.4% | 0.5% – 0.8% |
| Apparel | $150–$1K | Desktop | 250K+/mo | 26.6% – 43.3% | 4.3% – 8.8% | 22.0% – 32.5% | 25.7% – 37.4% | 0.4% – 0.7% |
| Apparel | $150–$1K | Blended | < 10K/mo | 24.3% – 39.7% | 3.7% – 7.6% | 20.5% – 30.3% | 23.8% – 34.6% | 0.5% – 0.8% |
| Apparel | $150–$1K | Blended | 10K–50K/mo | 24.3% – 39.7% | 3.7% – 7.6% | 20.5% – 30.3% | 23.8% – 34.6% | 0.4% – 0.7% |
| Apparel | $150–$1K | Blended | 50K–250K/mo | 24.3% – 39.7% | 3.7% – 7.6% | 20.5% – 30.3% | 23.8% – 34.6% | 0.4% – 0.7% |
| Apparel | $150–$1K | Blended | 250K+/mo | 24.3% – 39.7% | 3.7% – 7.6% | 20.5% – 30.3% | 23.8% – 34.6% | 0.3% – 0.6% |
| Apparel | $1K+ | Mobile | < 10K/mo | 22.3% – 36.4% | 2.1% – 4.5% | 19.7% – 29.0% | 20.2% – 29.4% | 0.1% – 0.2% |
| Apparel | $1K+ | Mobile | 10K–50K/mo | 22.3% – 36.4% | 2.1% – 4.5% | 19.7% – 29.0% | 20.2% – 29.4% | 0.1% – 0.2% |
| Apparel | $1K+ | Mobile | 50K–250K/mo | 22.3% – 36.4% | 2.1% – 4.5% | 19.7% – 29.0% | 20.2% – 29.4% | 0.1% – 0.2% |
| Apparel | $1K+ | Mobile | 250K+/mo | 22.3% – 36.4% | 2.1% – 4.5% | 19.7% – 29.0% | 20.2% – 29.4% | 0.1% – 0.1% |
| Apparel | $1K+ | Desktop | < 10K/mo | 25.6% – 41.8% | 2.8% – 5.7% | 22.0% – 32.5% | 22.8% – 33.1% | 0.1% – 0.3% |
| Apparel | $1K+ | Desktop | 10K–50K/mo | 25.6% – 41.8% | 2.8% – 5.7% | 22.0% – 32.5% | 22.8% – 33.1% | 0.1% – 0.2% |
| Apparel | $1K+ | Desktop | 50K–250K/mo | 25.6% – 41.8% | 2.8% – 5.7% | 22.0% – 32.5% | 22.8% – 33.1% | 0.1% – 0.2% |
| Apparel | $1K+ | Desktop | 250K+/mo | 25.6% – 41.8% | 2.8% – 5.7% | 22.0% – 32.5% | 22.8% – 33.1% | 0.1% – 0.2% |
| Apparel | $1K+ | Blended | < 10K/mo | 23.5% – 38.3% | 2.4% – 4.9% | 20.5% – 30.3% | 21.1% – 30.7% | 0.1% – 0.2% |
| Apparel | $1K+ | Blended | 10K–50K/mo | 23.5% – 38.3% | 2.4% – 4.9% | 20.5% – 30.3% | 21.1% – 30.7% | 0.1% – 0.2% |
| Apparel | $1K+ | Blended | 50K–250K/mo | 23.5% – 38.3% | 2.4% – 4.9% | 20.5% – 30.3% | 21.1% – 30.7% | 0.1% – 0.2% |
| Apparel | $1K+ | Blended | 250K+/mo | 23.5% – 38.3% | 2.4% – 4.9% | 20.5% – 30.3% | 21.1% – 30.7% | 0.1% – 0.2% |
| Beauty / Skincare | < $50 | Mobile | < 10K/mo | 34.9% – 56.8% | 7.6% – 15.8% | 29.6% – 43.8% | 40.6% – 59.1% | 1.5% – 2.7% |
| Beauty / Skincare | < $50 | Mobile | 10K–50K/mo | 34.9% – 56.8% | 7.6% – 15.8% | 29.6% – 43.8% | 40.6% – 59.1% | 1.3% – 2.4% |
| Beauty / Skincare | < $50 | Mobile | 50K–250K/mo | 34.9% – 56.8% | 7.6% – 15.8% | 29.6% – 43.8% | 40.6% – 59.1% | 1.2% – 2.2% |
| Beauty / Skincare | < $50 | Mobile | 250K+/mo | 34.9% – 56.8% | 7.6% – 15.8% | 29.6% – 43.8% | 40.6% – 59.1% | 1.1% – 1.9% |
| Beauty / Skincare | < $50 | Desktop | < 10K/mo | 40.1% – 65.4% | 9.7% – 20.0% | 33.2% – 49.0% | 45.9% – 66.8% | 2.1% – 3.7% |
| Beauty / Skincare | < $50 | Desktop | 10K–50K/mo | 40.1% – 65.4% | 9.7% – 20.0% | 33.2% – 49.0% | 45.9% – 66.8% | 1.9% – 3.4% |
| Beauty / Skincare | < $50 | Desktop | 50K–250K/mo | 40.1% – 65.4% | 9.7% – 20.0% | 33.2% – 49.0% | 45.9% – 66.8% | 1.7% – 3.0% |
| Beauty / Skincare | < $50 | Desktop | 250K+/mo | 40.1% – 65.4% | 9.7% – 20.0% | 33.2% – 49.0% | 45.9% – 66.8% | 1.5% – 2.7% |
| Beauty / Skincare | < $50 | Blended | < 10K/mo | 36.7% – 59.8% | 8.3% – 17.3% | 30.9% – 45.6% | 42.4% – 61.8% | 1.7% – 3.0% |
| Beauty / Skincare | < $50 | Blended | 10K–50K/mo | 36.7% – 59.8% | 8.3% – 17.3% | 30.9% – 45.6% | 42.4% – 61.8% | 1.5% – 2.8% |
| Beauty / Skincare | < $50 | Blended | 50K–250K/mo | 36.7% – 59.8% | 8.3% – 17.3% | 30.9% – 45.6% | 42.4% – 61.8% | 1.4% – 2.5% |
| Beauty / Skincare | < $50 | Blended | 250K+/mo | 36.7% – 59.8% | 8.3% – 17.3% | 30.9% – 45.6% | 42.4% – 61.8% | 1.2% – 2.2% |
| Beauty / Skincare | $50–$150 | Mobile | < 10K/mo | 34.9% – 56.8% | 6.7% – 14.0% | 29.6% – 43.8% | 37.2% – 54.2% | 1.1% – 2.1% |
| Beauty / Skincare | $50–$150 | Mobile | 10K–50K/mo | 34.9% – 56.8% | 6.7% – 14.0% | 29.6% – 43.8% | 37.2% – 54.2% | 1.0% – 1.9% |
| Beauty / Skincare | $50–$150 | Mobile | 50K–250K/mo | 34.9% – 56.8% | 6.7% – 14.0% | 29.6% – 43.8% | 37.2% – 54.2% | 0.9% – 1.7% |
| Beauty / Skincare | $50–$150 | Mobile | 250K+/mo | 34.9% – 56.8% | 6.7% – 14.0% | 29.6% – 43.8% | 37.2% – 54.2% | 0.8% – 1.5% |
| Beauty / Skincare | $50–$150 | Desktop | < 10K/mo | 40.1% – 65.4% | 8.5% – 17.8% | 33.2% – 49.0% | 42.1% – 61.3% | 1.6% – 2.9% |
| Beauty / Skincare | $50–$150 | Desktop | 10K–50K/mo | 40.1% – 65.4% | 8.5% – 17.8% | 33.2% – 49.0% | 42.1% – 61.3% | 1.5% – 2.6% |
| Beauty / Skincare | $50–$150 | Desktop | 50K–250K/mo | 40.1% – 65.4% | 8.5% – 17.8% | 33.2% – 49.0% | 42.1% – 61.3% | 1.3% – 2.4% |
| Beauty / Skincare | $50–$150 | Desktop | 250K+/mo | 40.1% – 65.4% | 8.5% – 17.8% | 33.2% – 49.0% | 42.1% – 61.3% | 1.2% – 2.1% |
| Beauty / Skincare | $50–$150 | Blended | < 10K/mo | 36.7% – 59.8% | 7.4% – 15.3% | 30.9% – 45.6% | 38.9% – 56.7% | 1.3% – 2.3% |
| Beauty / Skincare | $50–$150 | Blended | 10K–50K/mo | 36.7% – 59.8% | 7.4% – 15.3% | 30.9% – 45.6% | 38.9% – 56.7% | 1.2% – 2.1% |
| Beauty / Skincare | $50–$150 | Blended | 50K–250K/mo | 36.7% – 59.8% | 7.4% – 15.3% | 30.9% – 45.6% | 38.9% – 56.7% | 1.1% – 1.9% |
| Beauty / Skincare | $50–$150 | Blended | 250K+/mo | 36.7% – 59.8% | 7.4% – 15.3% | 30.9% – 45.6% | 38.9% – 56.7% | 1.0% – 1.7% |
| Beauty / Skincare | $150–$1K | Mobile | < 10K/mo | 34.9% – 56.8% | 5.0% – 10.4% | 29.6% – 43.8% | 34.3% – 49.9% | 0.6% – 1.1% |
| Beauty / Skincare | $150–$1K | Mobile | 10K–50K/mo | 34.9% – 56.8% | 5.0% – 10.4% | 29.6% – 43.8% | 34.3% – 49.9% | 0.6% – 1.0% |
| Beauty / Skincare | $150–$1K | Mobile | 50K–250K/mo | 34.9% – 56.8% | 5.0% – 10.4% | 29.6% – 43.8% | 34.3% – 49.9% | 0.5% – 0.9% |
| Beauty / Skincare | $150–$1K | Mobile | 250K+/mo | 34.9% – 56.8% | 5.0% – 10.4% | 29.6% – 43.8% | 34.3% – 49.9% | 0.4% – 0.8% |
| Beauty / Skincare | $150–$1K | Desktop | < 10K/mo | 40.1% – 65.4% | 6.5% – 13.3% | 33.2% – 49.0% | 38.8% – 56.3% | 0.9% – 1.5% |
| Beauty / Skincare | $150–$1K | Desktop | 10K–50K/mo | 40.1% – 65.4% | 6.5% – 13.3% | 33.2% – 49.0% | 38.8% – 56.3% | 0.8% – 1.4% |
| Beauty / Skincare | $150–$1K | Desktop | 50K–250K/mo | 40.1% – 65.4% | 6.5% – 13.3% | 33.2% – 49.0% | 38.8% – 56.3% | 0.7% – 1.2% |
| Beauty / Skincare | $150–$1K | Desktop | 250K+/mo | 40.1% – 65.4% | 6.5% – 13.3% | 33.2% – 49.0% | 38.8% – 56.3% | 0.6% – 1.1% |
| Beauty / Skincare | $150–$1K | Blended | < 10K/mo | 36.7% – 59.8% | 5.5% – 11.4% | 30.9% – 45.6% | 35.9% – 52.1% | 0.7% – 1.2% |
| Beauty / Skincare | $150–$1K | Blended | 10K–50K/mo | 36.7% – 59.8% | 5.5% – 11.4% | 30.9% – 45.6% | 35.9% – 52.1% | 0.6% – 1.1% |
| Beauty / Skincare | $150–$1K | Blended | 50K–250K/mo | 36.7% – 59.8% | 5.5% – 11.4% | 30.9% – 45.6% | 35.9% – 52.1% | 0.6% – 1.0% |
| Beauty / Skincare | $150–$1K | Blended | 250K+/mo | 36.7% – 59.8% | 5.5% – 11.4% | 30.9% – 45.6% | 35.9% – 52.1% | 0.5% – 0.9% |
| Beauty / Skincare | $1K+ | Mobile | < 10K/mo | 33.6% – 54.8% | 3.2% – 6.7% | 29.6% – 43.8% | 30.4% – 44.3% | 0.2% – 0.3% |
| Beauty / Skincare | $1K+ | Mobile | 10K–50K/mo | 33.6% – 54.8% | 3.2% – 6.7% | 29.6% – 43.8% | 30.4% – 44.3% | 0.1% – 0.3% |
| Beauty / Skincare | $1K+ | Mobile | 50K–250K/mo | 33.6% – 54.8% | 3.2% – 6.7% | 29.6% – 43.8% | 30.4% – 44.3% | 0.1% – 0.2% |
| Beauty / Skincare | $1K+ | Mobile | 250K+/mo | 33.6% – 54.8% | 3.2% – 6.7% | 29.6% – 43.8% | 30.4% – 44.3% | 0.1% – 0.2% |
| Beauty / Skincare | $1K+ | Desktop | < 10K/mo | 38.7% – 63.1% | 4.2% – 8.6% | 33.2% – 49.0% | 34.4% – 50.0% | 0.2% – 0.4% |
| Beauty / Skincare | $1K+ | Desktop | 10K–50K/mo | 38.7% – 63.1% | 4.2% – 8.6% | 33.2% – 49.0% | 34.4% – 50.0% | 0.2% – 0.4% |
| Beauty / Skincare | $1K+ | Desktop | 50K–250K/mo | 38.7% – 63.1% | 4.2% – 8.6% | 33.2% – 49.0% | 34.4% – 50.0% | 0.2% – 0.3% |
| Beauty / Skincare | $1K+ | Desktop | 250K+/mo | 38.7% – 63.1% | 4.2% – 8.6% | 33.2% – 49.0% | 34.4% – 50.0% | 0.2% – 0.3% |
| Beauty / Skincare | $1K+ | Blended | < 10K/mo | 35.4% – 57.7% | 3.6% – 7.4% | 30.9% – 45.6% | 31.8% – 46.3% | 0.2% – 0.3% |
| Beauty / Skincare | $1K+ | Blended | 10K–50K/mo | 35.4% – 57.7% | 3.6% – 7.4% | 30.9% – 45.6% | 31.8% – 46.3% | 0.2% – 0.3% |
| Beauty / Skincare | $1K+ | Blended | 50K–250K/mo | 35.4% – 57.7% | 3.6% – 7.4% | 30.9% – 45.6% | 31.8% – 46.3% | 0.1% – 0.3% |
| Beauty / Skincare | $1K+ | Blended | 250K+/mo | 35.4% – 57.7% | 3.6% – 7.4% | 30.9% – 45.6% | 31.8% – 46.3% | 0.1% – 0.2% |
| Health & Wellness | < $50 | Mobile | < 10K/mo | 53.9% – 85.0% | 11.8% – 24.4% | 45.9% – 67.8% | 62.8% – 91.4% | 2.3% – 4.1% |
| Health & Wellness | < $50 | Mobile | 10K–50K/mo | 53.9% – 85.0% | 11.8% – 24.4% | 45.9% – 67.8% | 62.8% – 91.4% | 2.1% – 3.7% |
| Health & Wellness | < $50 | Mobile | 50K–250K/mo | 53.9% – 85.0% | 11.8% – 24.4% | 45.9% – 67.8% | 62.8% – 91.4% | 1.9% – 3.4% |
| Health & Wellness | < $50 | Mobile | 250K+/mo | 53.9% – 85.0% | 11.8% – 24.4% | 45.9% – 67.8% | 62.8% – 91.4% | 1.7% – 3.0% |
| Health & Wellness | < $50 | Desktop | < 10K/mo | 62.0% – 85.0% | 15.0% – 31.0% | 51.3% – 75.9% | 71.0% – 95.0% | 3.2% – 5.8% |
| Health & Wellness | < $50 | Desktop | 10K–50K/mo | 62.0% – 85.0% | 15.0% – 31.0% | 51.3% – 75.9% | 71.0% – 95.0% | 2.9% – 5.2% |
| Health & Wellness | < $50 | Desktop | 50K–250K/mo | 62.0% – 85.0% | 15.0% – 31.0% | 51.3% – 75.9% | 71.0% – 95.0% | 2.6% – 4.7% |
| Health & Wellness | < $50 | Desktop | 250K+/mo | 62.0% – 85.0% | 15.0% – 31.0% | 51.3% – 75.9% | 71.0% – 95.0% | 2.4% – 4.2% |
| Health & Wellness | < $50 | Blended | < 10K/mo | 56.8% – 85.0% | 12.9% – 26.7% | 47.8% – 70.6% | 65.7% – 95.0% | 2.6% – 4.7% |
| Health & Wellness | < $50 | Blended | 10K–50K/mo | 56.8% – 85.0% | 12.9% – 26.7% | 47.8% – 70.6% | 65.7% – 95.0% | 2.4% – 4.3% |
| Health & Wellness | < $50 | Blended | 50K–250K/mo | 56.8% – 85.0% | 12.9% – 26.7% | 47.8% – 70.6% | 65.7% – 95.0% | 2.1% – 3.8% |
| Health & Wellness | < $50 | Blended | 250K+/mo | 56.8% – 85.0% | 12.9% – 26.7% | 47.8% – 70.6% | 65.7% – 95.0% | 1.9% – 3.4% |
| Health & Wellness | $50–$150 | Mobile | < 10K/mo | 53.9% – 85.0% | 10.4% – 21.6% | 45.9% – 67.8% | 57.6% – 83.9% | 1.8% – 3.2% |
| Health & Wellness | $50–$150 | Mobile | 10K–50K/mo | 53.9% – 85.0% | 10.4% – 21.6% | 45.9% – 67.8% | 57.6% – 83.9% | 1.6% – 2.9% |
| Health & Wellness | $50–$150 | Mobile | 50K–250K/mo | 53.9% – 85.0% | 10.4% – 21.6% | 45.9% – 67.8% | 57.6% – 83.9% | 1.5% – 2.6% |
| Health & Wellness | $50–$150 | Mobile | 250K+/mo | 53.9% – 85.0% | 10.4% – 21.6% | 45.9% – 67.8% | 57.6% – 83.9% | 1.3% – 2.3% |
| Health & Wellness | $50–$150 | Desktop | < 10K/mo | 62.0% – 85.0% | 13.2% – 27.5% | 51.3% – 75.9% | 65.1% – 94.8% | 2.5% – 4.5% |
| Health & Wellness | $50–$150 | Desktop | 10K–50K/mo | 62.0% – 85.0% | 13.2% – 27.5% | 51.3% – 75.9% | 65.1% – 94.8% | 2.3% – 4.1% |
| Health & Wellness | $50–$150 | Desktop | 50K–250K/mo | 62.0% – 85.0% | 13.2% – 27.5% | 51.3% – 75.9% | 65.1% – 94.8% | 2.1% – 3.7% |
| Health & Wellness | $50–$150 | Desktop | 250K+/mo | 62.0% – 85.0% | 13.2% – 27.5% | 51.3% – 75.9% | 65.1% – 94.8% | 1.8% – 3.2% |
| Health & Wellness | $50–$150 | Blended | < 10K/mo | 56.8% – 85.0% | 11.4% – 23.7% | 47.8% – 70.6% | 60.2% – 87.7% | 2.0% – 3.6% |
| Health & Wellness | $50–$150 | Blended | 10K–50K/mo | 56.8% – 85.0% | 11.4% – 23.7% | 47.8% – 70.6% | 60.2% – 87.7% | 1.8% – 3.3% |
| Health & Wellness | $50–$150 | Blended | 50K–250K/mo | 56.8% – 85.0% | 11.4% – 23.7% | 47.8% – 70.6% | 60.2% – 87.7% | 1.7% – 3.0% |
| Health & Wellness | $50–$150 | Blended | 250K+/mo | 56.8% – 85.0% | 11.4% – 23.7% | 47.8% – 70.6% | 60.2% – 87.7% | 1.5% – 2.6% |
| Health & Wellness | $150–$1K | Mobile | < 10K/mo | 53.9% – 85.0% | 7.8% – 16.2% | 45.9% – 67.8% | 53.1% – 77.2% | 0.9% – 1.7% |
| Health & Wellness | $150–$1K | Mobile | 10K–50K/mo | 53.9% – 85.0% | 7.8% – 16.2% | 45.9% – 67.8% | 53.1% – 77.2% | 0.9% – 1.5% |
| Health & Wellness | $150–$1K | Mobile | 50K–250K/mo | 53.9% – 85.0% | 7.8% – 16.2% | 45.9% – 67.8% | 53.1% – 77.2% | 0.8% – 1.4% |
| Health & Wellness | $150–$1K | Mobile | 250K+/mo | 53.9% – 85.0% | 7.8% – 16.2% | 45.9% – 67.8% | 53.1% – 77.2% | 0.7% – 1.2% |
| Health & Wellness | $150–$1K | Desktop | < 10K/mo | 62.0% – 85.0% | 10.0% – 20.6% | 51.3% – 75.9% | 60.0% – 87.2% | 1.3% – 2.4% |
| Health & Wellness | $150–$1K | Desktop | 10K–50K/mo | 62.0% – 85.0% | 10.0% – 20.6% | 51.3% – 75.9% | 60.0% – 87.2% | 1.2% – 2.1% |
| Health & Wellness | $150–$1K | Desktop | 50K–250K/mo | 62.0% – 85.0% | 10.0% – 20.6% | 51.3% – 75.9% | 60.0% – 87.2% | 1.1% – 1.9% |
| Health & Wellness | $150–$1K | Desktop | 250K+/mo | 62.0% – 85.0% | 10.0% – 20.6% | 51.3% – 75.9% | 60.0% – 87.2% | 1.0% – 1.7% |
| Health & Wellness | $150–$1K | Blended | < 10K/mo | 56.8% – 85.0% | 8.6% – 17.7% | 47.8% – 70.6% | 55.5% – 80.7% | 1.1% – 1.9% |
| Health & Wellness | $150–$1K | Blended | 10K–50K/mo | 56.8% – 85.0% | 8.6% – 17.7% | 47.8% – 70.6% | 55.5% – 80.7% | 1.0% – 1.7% |
| Health & Wellness | $150–$1K | Blended | 50K–250K/mo | 56.8% – 85.0% | 8.6% – 17.7% | 47.8% – 70.6% | 55.5% – 80.7% | 0.9% – 1.6% |
| Health & Wellness | $150–$1K | Blended | 250K+/mo | 56.8% – 85.0% | 8.6% – 17.7% | 47.8% – 70.6% | 55.5% – 80.7% | 0.8% – 1.4% |
| Health & Wellness | $1K+ | Mobile | < 10K/mo | 52.0% – 84.8% | 5.0% – 10.4% | 45.9% – 67.8% | 47.0% – 68.5% | 0.2% – 0.4% |
| Health & Wellness | $1K+ | Mobile | 10K–50K/mo | 52.0% – 84.8% | 5.0% – 10.4% | 45.9% – 67.8% | 47.0% – 68.5% | 0.2% – 0.4% |
| Health & Wellness | $1K+ | Mobile | 50K–250K/mo | 52.0% – 84.8% | 5.0% – 10.4% | 45.9% – 67.8% | 47.0% – 68.5% | 0.2% – 0.4% |
| Health & Wellness | $1K+ | Mobile | 250K+/mo | 52.0% – 84.8% | 5.0% – 10.4% | 45.9% – 67.8% | 47.0% – 68.5% | 0.2% – 0.3% |
| Health & Wellness | $1K+ | Desktop | < 10K/mo | 59.8% – 85.0% | 6.5% – 13.4% | 51.3% – 75.9% | 53.2% – 77.3% | 0.3% – 0.6% |
| Health & Wellness | $1K+ | Desktop | 10K–50K/mo | 59.8% – 85.0% | 6.5% – 13.4% | 51.3% – 75.9% | 53.2% – 77.3% | 0.3% – 0.5% |
| Health & Wellness | $1K+ | Desktop | 50K–250K/mo | 59.8% – 85.0% | 6.5% – 13.4% | 51.3% – 75.9% | 53.2% – 77.3% | 0.3% – 0.5% |
| Health & Wellness | $1K+ | Desktop | 250K+/mo | 59.8% – 85.0% | 6.5% – 13.4% | 51.3% – 75.9% | 53.2% – 77.3% | 0.2% – 0.4% |
| Health & Wellness | $1K+ | Blended | < 10K/mo | 54.8% – 85.0% | 5.5% – 11.5% | 47.8% – 70.6% | 49.2% – 71.6% | 0.3% – 0.5% |
| Health & Wellness | $1K+ | Blended | 10K–50K/mo | 54.8% – 85.0% | 5.5% – 11.5% | 47.8% – 70.6% | 49.2% – 71.6% | 0.3% – 0.4% |
| Health & Wellness | $1K+ | Blended | 50K–250K/mo | 54.8% – 85.0% | 5.5% – 11.5% | 47.8% – 70.6% | 49.2% – 71.6% | 0.2% – 0.4% |
| Health & Wellness | $1K+ | Blended | 250K+/mo | 54.8% – 85.0% | 5.5% – 11.5% | 47.8% – 70.6% | 49.2% – 71.6% | 0.2% – 0.4% |
| Food & Beverage | < $50 | Mobile | < 10K/mo | 46.6% – 75.9% | 10.2% – 21.1% | 39.6% – 58.5% | 54.2% – 79.0% | 2.0% – 3.5% |
| Food & Beverage | < $50 | Mobile | 10K–50K/mo | 46.6% – 75.9% | 10.2% – 21.1% | 39.6% – 58.5% | 54.2% – 79.0% | 1.8% – 3.2% |
| Food & Beverage | < $50 | Mobile | 50K–250K/mo | 46.6% – 75.9% | 10.2% – 21.1% | 39.6% – 58.5% | 54.2% – 79.0% | 1.6% – 2.9% |
| Food & Beverage | < $50 | Mobile | 250K+/mo | 46.6% – 75.9% | 10.2% – 21.1% | 39.6% – 58.5% | 54.2% – 79.0% | 1.4% – 2.6% |
| Food & Beverage | < $50 | Desktop | < 10K/mo | 53.6% – 85.0% | 13.0% – 26.8% | 44.3% – 65.5% | 61.3% – 89.3% | 2.8% – 5.0% |
| Food & Beverage | < $50 | Desktop | 10K–50K/mo | 53.6% – 85.0% | 13.0% – 26.8% | 44.3% – 65.5% | 61.3% – 89.3% | 2.5% – 4.5% |
| Food & Beverage | < $50 | Desktop | 50K–250K/mo | 53.6% – 85.0% | 13.0% – 26.8% | 44.3% – 65.5% | 61.3% – 89.3% | 2.3% – 4.1% |
| Food & Beverage | < $50 | Desktop | 250K+/mo | 53.6% – 85.0% | 13.0% – 26.8% | 44.3% – 65.5% | 61.3% – 89.3% | 2.0% – 3.6% |
| Food & Beverage | < $50 | Blended | < 10K/mo | 49.1% – 79.9% | 11.1% – 23.1% | 41.3% – 61.0% | 56.7% – 82.6% | 2.3% – 4.0% |
| Food & Beverage | < $50 | Blended | 10K–50K/mo | 49.1% – 79.9% | 11.1% – 23.1% | 41.3% – 61.0% | 56.7% – 82.6% | 2.1% – 3.7% |
| Food & Beverage | < $50 | Blended | 50K–250K/mo | 49.1% – 79.9% | 11.1% – 23.1% | 41.3% – 61.0% | 56.7% – 82.6% | 1.9% – 3.3% |
| Food & Beverage | < $50 | Blended | 250K+/mo | 49.1% – 79.9% | 11.1% – 23.1% | 41.3% – 61.0% | 56.7% – 82.6% | 1.6% – 2.9% |
| Food & Beverage | $50–$150 | Mobile | < 10K/mo | 46.6% – 75.9% | 9.0% – 18.7% | 39.6% – 58.5% | 49.8% – 72.5% | 1.5% – 2.8% |
| Food & Beverage | $50–$150 | Mobile | 10K–50K/mo | 46.6% – 75.9% | 9.0% – 18.7% | 39.6% – 58.5% | 49.8% – 72.5% | 1.4% – 2.5% |
| Food & Beverage | $50–$150 | Mobile | 50K–250K/mo | 46.6% – 75.9% | 9.0% – 18.7% | 39.6% – 58.5% | 49.8% – 72.5% | 1.3% – 2.3% |
| Food & Beverage | $50–$150 | Mobile | 250K+/mo | 46.6% – 75.9% | 9.0% – 18.7% | 39.6% – 58.5% | 49.8% – 72.5% | 1.1% – 2.0% |
| Food & Beverage | $50–$150 | Desktop | < 10K/mo | 53.6% – 85.0% | 11.4% – 23.7% | 44.3% – 65.5% | 56.3% – 81.9% | 2.2% – 3.9% |
| Food & Beverage | $50–$150 | Desktop | 10K–50K/mo | 53.6% – 85.0% | 11.4% – 23.7% | 44.3% – 65.5% | 56.3% – 81.9% | 2.0% – 3.5% |
| Food & Beverage | $50–$150 | Desktop | 50K–250K/mo | 53.6% – 85.0% | 11.4% – 23.7% | 44.3% – 65.5% | 56.3% – 81.9% | 1.8% – 3.2% |
| Food & Beverage | $50–$150 | Desktop | 250K+/mo | 53.6% – 85.0% | 11.4% – 23.7% | 44.3% – 65.5% | 56.3% – 81.9% | 1.6% – 2.8% |
| Food & Beverage | $50–$150 | Blended | < 10K/mo | 49.1% – 79.9% | 9.9% – 20.4% | 41.3% – 61.0% | 52.1% – 75.8% | 1.8% – 3.1% |
| Food & Beverage | $50–$150 | Blended | 10K–50K/mo | 49.1% – 79.9% | 9.9% – 20.4% | 41.3% – 61.0% | 52.1% – 75.8% | 1.6% – 2.9% |
| Food & Beverage | $50–$150 | Blended | 50K–250K/mo | 49.1% – 79.9% | 9.9% – 20.4% | 41.3% – 61.0% | 52.1% – 75.8% | 1.4% – 2.6% |
| Food & Beverage | $50–$150 | Blended | 250K+/mo | 49.1% – 79.9% | 9.9% – 20.4% | 41.3% – 61.0% | 52.1% – 75.8% | 1.3% – 2.3% |
| Food & Beverage | $150–$1K | Mobile | < 10K/mo | 46.6% – 75.9% | 6.7% – 14.0% | 39.6% – 58.5% | 45.8% – 66.7% | 0.8% – 1.5% |
| Food & Beverage | $150–$1K | Mobile | 10K–50K/mo | 46.6% – 75.9% | 6.7% – 14.0% | 39.6% – 58.5% | 45.8% – 66.7% | 0.7% – 1.3% |
| Food & Beverage | $150–$1K | Mobile | 50K–250K/mo | 46.6% – 75.9% | 6.7% – 14.0% | 39.6% – 58.5% | 45.8% – 66.7% | 0.7% – 1.2% |
| Food & Beverage | $150–$1K | Mobile | 250K+/mo | 46.6% – 75.9% | 6.7% – 14.0% | 39.6% – 58.5% | 45.8% – 66.7% | 0.6% – 1.1% |
| Food & Beverage | $150–$1K | Desktop | < 10K/mo | 53.6% – 85.0% | 8.6% – 17.8% | 44.3% – 65.5% | 51.8% – 75.3% | 1.1% – 2.0% |
| Food & Beverage | $150–$1K | Desktop | 10K–50K/mo | 53.6% – 85.0% | 8.6% – 17.8% | 44.3% – 65.5% | 51.8% – 75.3% | 1.0% – 1.9% |
| Food & Beverage | $150–$1K | Desktop | 50K–250K/mo | 53.6% – 85.0% | 8.6% – 17.8% | 44.3% – 65.5% | 51.8% – 75.3% | 0.9% – 1.7% |
| Food & Beverage | $150–$1K | Desktop | 250K+/mo | 53.6% – 85.0% | 8.6% – 17.8% | 44.3% – 65.5% | 51.8% – 75.3% | 0.8% – 1.5% |
| Food & Beverage | $150–$1K | Blended | < 10K/mo | 49.1% – 79.9% | 7.4% – 15.3% | 41.3% – 61.0% | 47.9% – 69.7% | 0.9% – 1.7% |
| Food & Beverage | $150–$1K | Blended | 10K–50K/mo | 49.1% – 79.9% | 7.4% – 15.3% | 41.3% – 61.0% | 47.9% – 69.7% | 0.8% – 1.5% |
| Food & Beverage | $150–$1K | Blended | 50K–250K/mo | 49.1% – 79.9% | 7.4% – 15.3% | 41.3% – 61.0% | 47.9% – 69.7% | 0.8% – 1.4% |
| Food & Beverage | $150–$1K | Blended | 250K+/mo | 49.1% – 79.9% | 7.4% – 15.3% | 41.3% – 61.0% | 47.9% – 69.7% | 0.7% – 1.2% |
| Food & Beverage | $1K+ | Mobile | < 10K/mo | 45.0% – 73.3% | 4.3% – 9.0% | 39.6% – 58.5% | 40.6% – 59.2% | 0.2% – 0.4% |
| Food & Beverage | $1K+ | Mobile | 10K–50K/mo | 45.0% – 73.3% | 4.3% – 9.0% | 39.6% – 58.5% | 40.6% – 59.2% | 0.2% – 0.3% |
| Food & Beverage | $1K+ | Mobile | 50K–250K/mo | 45.0% – 73.3% | 4.3% – 9.0% | 39.6% – 58.5% | 40.6% – 59.2% | 0.2% – 0.3% |
| Food & Beverage | $1K+ | Mobile | 250K+/mo | 45.0% – 73.3% | 4.3% – 9.0% | 39.6% – 58.5% | 40.6% – 59.2% | 0.2% – 0.3% |
| Food & Beverage | $1K+ | Desktop | < 10K/mo | 51.7% – 84.3% | 5.6% – 11.6% | 44.3% – 65.5% | 46.0% – 66.8% | 0.3% – 0.5% |
| Food & Beverage | $1K+ | Desktop | 10K–50K/mo | 51.7% – 84.3% | 5.6% – 11.6% | 44.3% – 65.5% | 46.0% – 66.8% | 0.3% – 0.5% |
| Food & Beverage | $1K+ | Desktop | 50K–250K/mo | 51.7% – 84.3% | 5.6% – 11.6% | 44.3% – 65.5% | 46.0% – 66.8% | 0.2% – 0.4% |
| Food & Beverage | $1K+ | Desktop | 250K+/mo | 51.7% – 84.3% | 5.6% – 11.6% | 44.3% – 65.5% | 46.0% – 66.8% | 0.2% – 0.4% |
| Food & Beverage | $1K+ | Blended | < 10K/mo | 47.3% – 77.1% | 4.8% – 9.9% | 41.3% – 61.0% | 42.5% – 61.8% | 0.2% – 0.4% |
| Food & Beverage | $1K+ | Blended | 10K–50K/mo | 47.3% – 77.1% | 4.8% – 9.9% | 41.3% – 61.0% | 42.5% – 61.8% | 0.2% – 0.4% |
| Food & Beverage | $1K+ | Blended | 50K–250K/mo | 47.3% – 77.1% | 4.8% – 9.9% | 41.3% – 61.0% | 42.5% – 61.8% | 0.2% – 0.3% |
| Food & Beverage | $1K+ | Blended | 250K+/mo | 47.3% – 77.1% | 4.8% – 9.9% | 41.3% – 61.0% | 42.5% – 61.8% | 0.2% – 0.3% |
| Pets | < $50 | Mobile | < 10K/mo | 41.1% – 67.0% | 9.0% – 18.6% | 34.9% – 51.6% | 47.8% – 69.7% | 1.7% – 3.1% |
| Pets | < $50 | Mobile | 10K–50K/mo | 41.1% – 67.0% | 9.0% – 18.6% | 34.9% – 51.6% | 47.8% – 69.7% | 1.6% – 2.8% |
| Pets | < $50 | Mobile | 50K–250K/mo | 41.1% – 67.0% | 9.0% – 18.6% | 34.9% – 51.6% | 47.8% – 69.7% | 1.4% – 2.6% |
| Pets | < $50 | Mobile | 250K+/mo | 41.1% – 67.0% | 9.0% – 18.6% | 34.9% – 51.6% | 47.8% – 69.7% | 1.3% – 2.3% |
| Pets | < $50 | Desktop | < 10K/mo | 47.3% – 77.1% | 11.4% – 23.6% | 39.1% – 57.8% | 54.1% – 78.7% | 2.5% – 4.4% |
| Pets | < $50 | Desktop | 10K–50K/mo | 47.3% – 77.1% | 11.4% – 23.6% | 39.1% – 57.8% | 54.1% – 78.7% | 2.2% – 4.0% |
| Pets | < $50 | Desktop | 50K–250K/mo | 47.3% – 77.1% | 11.4% – 23.6% | 39.1% – 57.8% | 54.1% – 78.7% | 2.0% – 3.6% |
| Pets | < $50 | Desktop | 250K+/mo | 47.3% – 77.1% | 11.4% – 23.6% | 39.1% – 57.8% | 54.1% – 78.7% | 1.8% – 3.2% |
Showing first 200 of 480 rows. Refine your filters.
480 configurations shown. Ranges are 10th–90th percentile for comparable DTC operators.